#001 - How can a roaster source the best coffee while preserving its clients in the long term?

We know it is not easy for coffee roasters.

Choosing a nice place and trying new flavors can be really fun. While increasing prices to clients can be really annoying.

We understand that the entire chain became more complex and the costs became higher.

As such, our model prioritizes stability of prices:

• We source from a single origin

• We deliver to a single destination

• We keep the same partners

• We focus on a small range of specialty coffee, constantly stored in the same warehouse in the Netherlands.

We charge the lowest margin, offering the best price for value in the Netherlands. Always!

As such, coffee roasters that source from Meiero can stabilize around 80% of their costs.

Then, they can have a lot of fun sourcing from exotic places and marketing new flavors.

We believe it can reduce much of your friction.

Your life will be much better.

It is only possible because we are producers.

Coffee Market Weekly Digest - Dec 6, 2025

• ICE Coffee ‘C’ futures closed at $3.75/lb, down 1.5% WoW on ample supply outlook.

• B3 Arabica at 1,250 BRL/bag (~$229 USD/bag), -2% WoW.

• USD/BRL fell 1.2% WoW, aiding exporters.

• Santos-Rotterdam 20’ container rates dipped 3% WoW to $1,800.

Key Highlights:

1. US suspends Brazil coffee tariffs, easing import costs.

2. Vietnam exports up 13.4% YTD, pressuring robusta prices.

3. Conab raises Brazil 2025 crop to 56.54M bags, +2.4%.

4. EU delays EUDR to Dec 2026, simplifying compliance.

5. Starbucks acquires majority stake in China ops for expansion.

6. 7 Brew secures PE funding for US drive-thru growth.

7. Brazil’s The Coffee debuts in US, eyeing 1,500 global stores.

8. Nestlé exec Sanjay Bahadur retires, reshaping strategy.

9. Rabobank forecasts Brazil arabica down 13.6% in 2025/26.

10. Ethiopia hits record coffee export earnings amid demand surge.